Strategic Plan

The City of Pickering’s Economic Development Department is guided by the Corporate Strategic Plan and the Economic Development Strategy. The two cornerstone documents that shape our vision for a thriving, future-ready community. These strategies define clear priorities and actionable goals designed to attract investment, support local businesses, and foster sustainable economic growth.

Our mission is to create an environment where businesses can succeed and residents can enjoy a high quality of life. Through strategic partnerships, innovative programs, and proactive engagement, we work to position Pickering as a premier destination for business development, talent attraction, and cutting-edge innovation.

The City of Pickering is at the start of a period of dynamic growth and change. The City's significant assets and legacy of innovation can carry it to sustainable, equitable economic growth if continued actions are taken in the following areas:

Action Area	Action Item
Marketing	Branding Marketing
Local Communications	Community Website Community Social Media Platforms
Business Support	Business Census and Outreach Business Retention and Expansion Initiatives Business Continuity Support Entrepreneurial and Startup Support Incubators or Accelerators
Workforce and Talent	Workforce Gap Analysis Career Awareness Building Workforce Development Events
Investment Attraction	Direct Outreach Ongoing Sector Research Existing Business Engagement Conferences and Other Multipliers
Investment Servicing and Aftercare	Development and Adoption of Full Investment Service Processes and Protocols

Contact Us

One The Esplanade
Pickering, Ontario
Canada L1V 6K7
905.420.4625